As time goes on, websites become more advanced, flashy, and downright impressive. However, not all websites have the same purpose, nor do the design patterns. Simply having a modern website doesn’t mean you can increase your conversions. You could have a fast, technically sound website that has a wow factor but doesn’t bring you the conversions you need. Rather, you want your website to impress your users while also influencing them to take action, be it by signing up for an event or making a purchase. If you need help with conversions, let us, Dodeline Design, help you. As a leading web designer in Charleston, SC, we know and utilize the following four practices to increase conversions.
Make Navigation Easy
As a website owner who wants to increase their conversions, you have to make that process easy. For example, imagine a business owner who wants to sell clothes online. If finding a style of pants is too difficult, they’ll leave your site and go to your competitor’s website.
You need to make it easy for users to find the information they want. To do so, you have to think about your user flows, so you can make them fluid and intuitive. Place buttons, menus, and filters in places that make sense. Do some research on competitor’s websites to find out what the standard styling for your type of website is. With proper design patterns, your users will know exactly how to navigate your site. The easier the navigation is, the more conversions you’ll receive.
Reduce the Number of Needed Clicks/Input
Similar to the previous, by reducing the number of clicks and user inputs, your users will be more likely to proceed with signing up for a list or making a purchase. Rather than ask your user to click through pages that take them through clothes, men’s clothes, summer clothes, shorts, athletic shorts, let your user pick out “athletic shorts” directly from a drop-down menu.
Furthermore, if your user wants to make a purchase or sign up for a newsletter, don’t make them put in any more information than necessary. If your user is asked for too much input, it may scare them away. If your goal is to increase newsletter subscribers, all you need is a name and an email—nothing more and nothing less.
Use the Right Color Scheme
Depending on the type of website you own, you should have a distinct color scheme. For instance, a site that sells yoga products may use purples, pinks, or light blues. On the other hand, someone who sells custom-made watches may go for more black, white, and grays. You need to create a color scheme that attracts your users and helps define your brand. From there, you must utilize those colors to direct your users.
When you want a user to sign up for an email newsletter, you likely will not put a “SIGN UP” button in bright red or orange. Just like traffic lights, colors give off messages. Reds and oranges symbolize warnings. Instead, try using a green or blue as they will more likely tell your users to continue. If you need help with color schemes, find a web designer in Charleston, SC to give you some tips.
Utilize Larger Images
If you want to display images to your user, use fewer images, but make them larger. For example, a common design trend is to utilize one large hero image at the top of your page. This image can change and show your users that you have a new product available. If you go this route, you must ensure your images keep a consistent style throughout your website. Don’t use a black and white image on one page and a colorful image on another.
By utilizing large, striking images, you can deliver more information than words. Plus, using fewer, larger images, your users can get more information compared to looking at many small images. To get help with image placement, speak with a web designer in Charleston, SC for expert advice.
The Bottom Line
In recent years, web design has become a science. Through studying website users’ tendencies, designers have learned proper methods and trends to improve the look and functionality of websites. By utilizing these small business web design trends, anybody can improve their conversions. If you want any assistance or tips, Dodeline Design is here to help.
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