When creating the branding for your company, there are a lot of decisions to be made. After all, how you present yourself to your potential future clients and customers is a pretty big deal. First impressions are essential within the business world, which makes creating your brand appearance absolutely critical to your potential success. What is the most essential aspect of your business’s overall appearance? The logo. Let’s take a look at what makes your business’s logo so important and what you can do to ensure that it is suitable for the likes of your establishment with the assistance of input from Charleston web design professionals along the way.
Your Initial Impression
As previously mentioned, first impressions are a potential client or customer’s first look at your business. Even before they visit your actual website or physical establishment they’re going to see your logo. Your logo can be displayed on social media sites and other places where you post content and also on physical marketing products. Your logo is, in a way, the face of your brand since it is what helps people to remember you. Even if they cannot call to mind exactly what your business’s name is, they can easily remember the colors and theme of your logo if it is well designed.
Needless to say, your logo is pretty important. When you think of a local business you probably know what their logo looks like. Maybe an exterminator has an ant or insect as an icon inside of their logo. A construction company may have a bright yellow logo with a hard hat or something similar that makes you think of what they do.
Others may be more simplistic and simply have the business name in a stylized manner. Either way, the logo is what you remember and is heavily associated with the business.
How Can a Professional Design Company Help?
While it is entirely possible to design a logo on your own, having a professional design company there to help you along the way can be a massive asset. These types of companies are able to help create a professional-looking and industry appropriate logo that will suit your business perfectly.
This is because they are experienced in crafting logo products and have access to the tools and information necessary to create something memorable and impactful in the way any good logo should be.
For example, many design companies use something called color psychology. Within color psychology, it is believed that different colors are associated with different emotions or invoke different feelings or reactions within human beings.
This is an incredibly valuable tool that can help to cater to specific audiences or induce specific feelings concerning a product or brand. A good example of how color theory is used is looking at medical and doctor’s office style logos.
In these situations, you often see shades of blue, green, and white which typically makes you think of health and cleanliness. Health and cleanliness are two things that you want from a doctor’s office or medical setting so these colors are very fitting considering the emotions they invoke.
Aside from this, a professional design company can assist you in creating a logo that actually looks professional. Anyone can draw a logo and it might work well but there are specific concerns when creating a logo. For starters, you do not want the logo to look cluttered.
It can be tempting to add a lot of fine detail into a logo and make something really intricate and visually striking. This is a common mistake, as an overly involved logo can make you less appealing and be rather distracting. Something with clean lines and appropriate colors for your industry would do much better.
Additionally, a professional design company can create your logo in several different formats, allowing you to use them across different platforms. Just one square image might work for business cards but if you want to access social media clients and operate a website, you will need different sizes and styles. A square and circle avatar option for social media platforms makes your page look much more professional, as does having a separate horizontal version for use in a website header. Professional design companies will make all of these, creating a more cohesive look that exudes a higher level of expertise and professionalism.
These companies also offer different file formats for different usages. For example, a file for a social media avatar will be in a different format than one for something like a t-shirt or business card, as they would be printed and used differently. It is possible to piece together the files you need on your own but a professional’s help makes the process easier and allows you to confidently and quickly get everything you need all at once.
Having the proper vector files is extremely important if, for example, you want to get a shirt embroidered or create a billboard ad down the road. Doing this by yourself or with a cheap website can create a bind later when you want to start doing these types of things.
These points and others are focused on by Dodeline Design, a leading web designer in Charleston, SC. Dodeline Design offers professional logo creation and web design in a wide range of industries to assist you in creating the perfect first impression piece for your business. As one of the best Charleston web design companies, Dodeline Design is ready to help you curate your perfect logo now!
Are you ready to get started creating the perfect logo to represent your establishment? Reach out to Dodeline Design for more information on pricing and the design process. We can’t wait to work with you!
Leave a Reply