To maintain brand awareness, improve conversions, and find new leads, businesses must have a professional website. That doesn’t mean just any old website with an About Us section and a Contact Us page. Businesses need to take advantage of modern design trends, human psychology, and proven online strategies to compete in the online world. Small business web design is the key to unlocking the power of online marketing and brand development.
Website design cannot be taken lightly! It’s a thorough process that requires experience and an understanding of the business’ audience. When you need a WordPress website designer, let Dodeline Design provide our unique set of skills to enhance your online image. We have the knowledge, proven experience, and ability to understand business’ needs. To get an idea of how we approach web design to empower businesses, check out the following considerations!
Design with a Goal in Mind
When designing a website, every piece of content requires thoughtful attention. A navbar, footer, or sidebar can’t be created on a whim and placed on a page because it might help the users. Designing a website requires a complete picture of how your users will interact with your website.
For example, when your user comes to your landing page, you want to have specific paths laid out to find information. If you’re offering services, not products, it should be easy for your users to find each service page.
Furthermore, when designing unique pages, each must play a role. That requires proper planning from the start. Small business web design needs designers who are meticulous in their planning and design.
Put Ease of Use at the Forefront
Competition is inherent in any industry. When businesses move online, they must adapt to a new kind of competition. This isn’t about who makes the best product or provides the best services. It’s about who can provide an easy online experience.
Take an example of a business selling clothes. If a customer was looking for a specific pair of pants, but it takes them too many steps to select the pants, the color, the size, etc., they will not have a good online experience. They want a site where it takes 3 clicks, they put in their payment information, and the process is done.
Professional website designers know how to make user flows, like buying a pair of pants, easy. The goal is to reduce the number of clicks it takes to make that purchase. That way, your users will prefer to work with your website over others’ sites that take more work to do the same thing.
Incorporate Powerful Visuals that Speak to Your Audience
No matter the kind of industry your business works in, visuals will speak to your client base. The use of images, charts, graphs, and videos provide users with the information they want without having to read endless content.
While you can’t only use visuals, finding a balance between text and striking images will provide an attractive design. Well-designed websites take advantage of large visuals mixed in with copywriting. Dodeline Design knows how to design appealing web pages with effective copywriting and striking visuals.
Maximize Web Pages for SEO
Every business should take advantage of SEO strategies. With a good SEO score, businesses can naturally grow their audience and ultimately improve their sales or conversions. While the criteria for SEO is constantly changing, there are common practices which professional web designers can take advantage of.
For instance, ensuring site navigation is clear and user friendly, naming conventions of web pages, indexing content, and structuring links correctly. SEO is a complex field. Unfortunately, if it’s not taken into consideration from the start, you’ll likely be hurt by SEO. That’s why you need a professional small business web design company like Deadline Design.
Mobile Friendly
Designing a website is often done with computers and laptops in mind first. However, businesses’ cannot neglect the number of users that will be visiting their website from a cell phone. Thus, your website must be designed to be mobile-friendly.
While it may seem straightforward to modify designs to a mobile-friendly view, it takes significant thought and planning. Mobile web pages don’t use many of the same elements that a standard web page for a laptop would. Your business needs a professional designer to oversee this task, as well as all of the others listed here.
If you’re interested in a professional web designer to empower your business, reach out to Dodeline Design today!
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